Solutions Provided:
Project
Next Golf is an indoor golf simulator franchise that provides state-of-the-art training facilities throughout the Greater Toronto Area, and is committed to helping golfers of all levels develop their skills and elevate their game.
Results
Within 2 months of launching the Google Ads campaigns, Next Golf saw an incredible +359% increase in weekly average conversions volume during the same period of the previous year.
Intro
Due to rampant competition in the indoor golf space within the Greater Toronto Area, Next Golf was struggling to drive customers through their doors despite having a stellar offering. Due to this fact, the company decided to partner with Explore Agency to create a more mission-aligned customer profile and strong Google Ads campaigns to target higher intent buyers.
Results 🚀
Challenge & Solution
Challenge:
Despite offering stellar facilities, equipment, and coaching services, Next Golf struggled to drive traffic through their doors due to stiff competition within the GTA. The company needed to revamp their ICP and target higher-intent keywords to drive more qualified leads.
Solution:
Next Golf was able to stay top of mind and create a strong relationship with their customer base by adapting their messaging and overall strategy.
What we did:
- Create a customer profile that focused on golfers that wanted to improve their game.
- Focus the budget on high-mid level funnel conversions, since the Next Golf brand is fairly new and indoor golf already has high buyer intent.
- Leverage their top-of-the-line facilities, equipment, and coaching services in ad creatives to drive demand.
- Leverage pixel-based retargeting. We retargeted users who visited the website through Google Ads and tailored a follow up message as an effective method of recapturing their attention to the brand.
Larry Long
Founder
"Since Explore Agency took over our ads strategy, we've seen a monumental surge in regular foot traffic at all of our locations."
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