Solutions Provided:
Project
At Explore Agency, we're thrilled to showcase our recent collaboration with Drain Express, a standout in the plumbing industry. Join us on this journey as we unveil the evolution of Drain Express's brand identity, where strategic design meets the essence of their exceptional services. Get ready to witness a refreshed image that mirrors their commitment to excellence.
Intro
Drain Express has been trusted and recommended for over 20 years and we are recognized for our quality service. We are the premium provider of plumbing, drain, and other services for residential or commercial locations throughout the Greater Toronto Area.
Palette
🎨 The chosen colours for our brand are pivotal in creating a memorable and distinctive impression.
Hunter blue
code
HEX #273761
Light cyan
code
HEX #2DA2DB
Gray
code
HEX #EAEBF0
Typography
Our passion is rooted in the artistic expression found in typography.
Main headlines
Gellix Bold
Body text
SF Pro Text
Walter Mantchour
Founder
Explore Agency's brilliance transformed Drain Express's brand identity, capturing our essence with precision. The result is a powerful, distinctive image that resonates with our audience. Exceptional work.
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Project
Explore Agency is thrilled to unveil our collaboration with Drain Express, a leading name in plumbing solutions. Brace yourself for a digital journey as we reimagine and elevate Drain Express's online presence. Our mission is to craft a website that not only showcases their expertise but also seamlessly connects with their audience.
Intro
Our focus is on blending functionality and aesthetics, ensuring a digital space that reflects the reliability and efficiency of Drain Express's plumbing services. Stay tuned as we bring to life a platform that not only meets but exceeds expectations, solidifying Drain Express's online presence as robust as their plumbing solutions.
Challenge & Solution
Challenge:
Drain Express faced the challenge of an outdated and cumbersome website, hindering user engagement and failing to convey their modern approach to plumbing solutions. The existing online platform did not effectively capture the attention of potential clients or showcase the full range of Drain Express's services.
Solution:
Explore Agency addressed this challenge by implementing a comprehensive website redesign for Drain Express. Our team focused on creating a visually appealing, user-friendly interface that not only reflects the company's commitment to modern plumbing solutions but also enhances the overall user experience. Through strategic navigation improvements, responsive design, and compelling visuals, the new website aims to captivate visitors and efficiently communicate the expertise and reliability of Drain Express. The result is a seamless online presence that aligns with Drain Express's progressive approach in the plumbing industry.
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Responsive Design
We have adapted the design to all devices, so that it's convenient to use the site on any device.
Walter Mantchour
Founder
Website redesign exceeded our expectations. They transformed our online presence, delivering a platform that beautifully reflects our services.
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Project
Drain Express is a leading drain and plumbing brand that has been trusted and recommended by the Greater Toronto community for nearly 20 years. Drain Express provides premium plumbing, drain, and preventative solutions for residential.
Result
Within 6 months of launching the new ad campaigns, Drain Express’s revenue was up +93% year-over-year for the same period.
Intro
Due to the onset of the COVID-19 pandemic, the company shifted their focus to placing a larger emphasis on their online presence, and Drain Express decided to partner with Explore Agency to create engaging and performing campaigns in order to boost their online sales. With the Greater Toronto Area being such a large metropolitan area, competition is rampant thus, a strong strategy that utilized both Google Ads and Meta retargeting was required.
Results 🚀
Challenge & Solution
Challenge:
Drain Express is a well established local brand however, they began to struggle to acquire new customers, realizing that their traditional marketing strategies and minimal PPC campaigns were no longer reaching their goals and causing them to stagnate.
Drain Express decided to partner with Explore Agency to create engaging and performing campaigns in order to boost their online sales.
Solution:
Drain Express was able to stay top of mind and create a strong relationship with their consumer base by adapting their messaging and overall strategy.
What we did:
- Focus the budget on mid-lower level funnel conversions, since the Drain Express brand is already strong within the GTA.
- Leverage the City of Toronto Basement Flooding Protection Subsidy Program.
- Leverage pixel-based retargeting. We retargeted users who visited the website through Google ads and tailored a follow up message as an effective method of recapturing their attention to the brand.
- Leverage the seasonality of services.
Walter Mantchour
Founder
With their strategic approach, we now dominate search results, attracting more customers than ever. Exceptional results that speak volumes about their dedication to our success!"
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