Destiny Roofing

Solutions Provided:

Project

Industry

Roofing

Duration

5

weeks

Services

Brand Identity

Website

Advertising

Destiny Roofing, a reputable name in the roofing industry, partnered with us to reimagine its brand identity. Our mission was to breathe new life into Destiny Roofing's image, aligning it with their values and aspirations. Join us on this journey as we unveil the evolution of Destiny Roofing's brand, where every design element tells a story, and every detail reflects their commitment to excellence.

Intro

Destiny Roofing Corp. is a roofing contractor serving all of Ontario. Our roofing service. We provide expert roofing construction for both low-rise and high-rise commercial properties as well as residential buildings. Destiny Roofing Corp. is known for offering top commercial, industrial, institutional, municipal and residential roofing services in Toronto and across the entire Greater Toronto Area (GTA).

Branding
Logo
Website

Palette

🎨 Our brand's chosen colours are pivotal for standing out and ensuring distinctive brand recognition.

Dark Blue

code

HEX #1E407B

White

code

HEX #FFFFFF

Sky Blue

code

HEX #0875BB

Typography

Our fascination lies in the artistry of typography.

Main headlines

SF UI Display

Body text

SF UI Display

Oscar Fernandes

Founder

β€œExplore Agency brilliantly redefined Destiny Roofing's brand, showcasing our values with a modern flair. Their strategic touch elevated our recognition and customer perception. Thrilled with the impactful outcome.”

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Project

Industry

Roofing

Duration

8

weeks

Services

Website Design

Website Development

UX / UI Design

Embark on a digital journey with Explore Agency as we redefine Destiny Roofing's online presence. Our mission is to weave seamless functionality and captivating design into the fabric of their new website. Join us in bringing Destiny Roofing's expertise to the forefront of the digital landscape, where every click reflects the excellence they bring to roofing solutions.

Intro

Get ready for a digital transformation that not only showcases Destiny Roofing's expertise but also ensures a prominent online presence. Our mission is to boost visibility, engage the audience, and secure top-ranking positions, aligning Destiny Roofing with success in both the physical and digital realms. Stay tuned for a website that not only looks impressive but ranks at the top of search results.

Sitemap
UX/UI
Research
Development

Challenge & Solution

Challenge:

Destiny Roofing faced the challenge of limited online visibility and struggled to attract potential customers through search engine results. With competitors dominating search rankings, Destiny Roofing needed a robust solution to increase its online presence and capture a larger share of the digital market.

Solution:

Explore Agency implemented a comprehensive SEO strategy to address Destiny Roofing's visibility challenges. This involved keyword research, on-page optimization, and technical SEO enhancements to ensure the website ranks prominently in search engine results. Additionally, we crafted engaging and informative content to not only attract search engines but also to resonate with the target audience, establishing Destiny Roofing as an authority in the roofing industry. The result is an optimized website that not only looks impressive but consistently attracts organic traffic and generates leads.

📱

Responsive Design

We have adapted the design to all devices, so that it's convenient to use the site on any device.

Oscar Fernandes

Founder

With their strategic approach, we now dominate search results, attracting more customers than ever. Exceptional results that speak volumes about their dedication to our success!"

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Project

Industry

Roofing

Duration

12

weeks

Services

Google Ads

Facebook Ads

Instagram Ads

Destiny Roofing is a reputable roofing company based in Toronto, Canada. Specializing in residential and commercial roofing services, they offer a range of solutions including roof repairs, replacements, and maintenance.

Results

Destiny Roofing saw a staggering 16.2X ROAS during their least historically profitable month.

16.2X The return on ad spend for campaigns
-31% Decrease in cost per conversion
+42% Weekly average conversions volume increase

Intro

Despite their local recognition, they faced stiff competition and wanted to increase their online presence and generate more qualified leads.

Google Ads
Facebook Ads
Instagram Ads

Results πŸš€

117%

Traffic

Increase in website traffic

31%

CPC

Decrease in Cost Per Conversion

16.2x

ROAS

Increase in Return On Ad Spend

42%

Conversions

Weekly average conversions volume increase

Challenge & Solution

Challenge:

Despite Destiny Roofing's local recognition, they faced stiff competition and needed to increase their online presence to generate more qualified leads.

Solution:

Destiny Roofing was able to stay top of mind and create a strong relationships with their consumer base by adapting their messaging and overall strategy.

What we did:

  • Focus the budget on mid-lower level funnel conversions, since the Destiny Roofing brand is already strong within the GTA.
  • Leverage pixel-based retargeting. We retargeted users who visited the website through Google ads and tailored a follow up message as an effective method of recapturing their attention to the brand.
  • Leverage the seasonality of services and targeted higher intent keywords during the winter.

Oscar Fernandes

Founder

With their strategic approach, we now dominate search results, attracting more customers than ever. Exceptional results that speak volumes about their dedication to our success!"

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